The Barbie marketing team smartly capitalized on audiences’ desires to see themselves as the doll by releasing a Barbie poster selfie generator as part of the film’s promotional activities. Ncuti Gatwa and Hari Nef star in the new Barbie movie. There is no singular Barbie she can be anything to anyone. Whereas trending styles like “coastal grandma” or “ blokecore” often offer a narrow, easily recognizable set of style guidelines, Barbiecore is an open playing field.Īs exemplified in Robbie’s recent Vogue cover shoot promoting the film, Barbie can encompass just about any era and style, from 80s power skirt suits to space age astronaut. īut the broad swath of labels embracing Barbiecore isn’t just the result of brands and outlets jumping on a trending term, rather, it’s also a reflection of Barbie’s key appeal. Even interior design trends are referencing Barbiecore with pink walls and accessories - if aspiring Barbies can get their hands on any paint that is, as the movie’s set designers reportedly contributed to a global shortage of pink paint. Meanwhile, Pantone’s 2023 Color of the Year is Viva Magenta, a more sophisticated Barbiecore tone. Grammy award-winning artist Dua Lipa co-designed a new collection for Versace with Barbiecore elements. Versace and Chanel’s recent runway shows in Cannes and Los Angeles, respectively, were Barbiecore beauty trends like Jessica Chastain’s icy blonde hair at the 2023 Met Gala were Barbiecore and Valentino has had a field day with its on-trend signature shocking pink. In an era of nonstop “ cores ” and fast-burning social media trends, Barbiecore is soldiering on, nearly a year since the term emerged. And yet Barbiecore has achieved surprising longevity. The Barbie movie itself is still over a month away from hitting theaters. Snaps of stars Margot Robbie and Ryan Gosling, who play Barbie and Ken, respectively, in neon spandex and shocking pink cowboy attire, and even of director Greta Gerwig wearing a pink jumpsuit onset, quickly spread online, sparking a craze (or at the very least a trending social media hashtag) for all things Barbiecore. Jing Daily is for anyone looking to stay on top of luxury and culture in China today.Ever since the first behind-the-scenes photos of the upcoming Barbie movie were leaked last summer, the internet has been rife with all things pink. Jing Daily looks at the intersection of luxury and culture in China: the ins and outs of business development there with an eye toward the upscale consumer market, as well as the business of culture - from auctions, museums, and contemporary art to performance, public events, and more. But for Westerners looking to do business there - or to simply understand the contemporary culture - China can be a confusing, contradictory, extremely fast-moving, and at times contentious place. population (and growing), China’s consumer market is among the world’s largest. With a middle class now roughly equivalent to the entire U.S. Over the past decade, China has emerged as a global economic power. Jing Daily was started in mid-2009 with the purpose of gathering the latest news about crucial developments and current trends in China’s luxury, business, arts, and cultural markets. That’s the principle by which we compile the news and insights we find most important about China. Jing. In Mandarin Chinese, it means energy, essence, excellence and proficiency. Jing Daily Where Luxury Meets Culture…In China Account icon An icon in the shape of a person's head and shoulders.
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